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Embrace the Merino wool fibre’s natural capabilities including comfort, breathability and durability for natural and renewable innovations.
The Merino wool fibre is grown year-round by Merino sheep, consuming a simple blend of natural ingredients including sunshine, water, fresh air and grass. Every year these sheep produce new fleece, making wool a completely renewable fibre.
As the world’s finest and softest wool, the Merino wool fibre’s benefits lend it unique qualities and versatility that align with nature’s inherent circularity. Long loved for its natural capabilities, nothing else feels like Merino wool, looks like Merino wool or wears like Merino wool.
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Autumn Winter 2025/26
The Phantom Thread
Let imagination flow and be inspired by the latest innovations in knitwear. From vibrant palettes to unusual shapes, harness knitting techniques using technologies spanning past, present and future.
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The Eternal Summer
Draw on the trans-seasonal appeal of Merino wool’s exquisite softness, warmth and timeless elegance.
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Outerwear
The evolution of outwear is driven by the fusion of functionality and style. From timeless patterns to soft and weightless options, explore outerwear influenced by the realm of sport.
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Roots
Rediscover expressive craftsmanship with prints, embroidery, jacquards and stripes in Merino wool and wool-rich blends.
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Suitcase
Imagine endless combinations of timeless basics, ideal for wanderers and wayfarers. For a wardrobe that complements the needs of the perpetual traveller, embrace Merino wool.
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Bellissimo
Sophisticated and genderless, explore wool fabrics and yarns with a youthful focus. Light-hearted yet elegant, create designs that resonate with the evolving preferences and values of younger generations.
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Out of Portugal
Explore a selection of innovative and quality wool fabrics, yarns and processes from the Portugal’s best spinners, weavers, knitters and more.
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Workwear
Explore new horizons in workwear with Merino wool. From overalls to uniforms, Merino wool’s versatility lends itself as a powerful ally in the world of work.
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Duplicity
Wool’s remarkable versatility weaves itself into numerous aspects of our lives. Discover the many faces of wool from sports apparel to leisurewear and beyond.
Open ThemeAutumn Winter 2024/25
Casualisation
The dress code for formal occasions has radically changed. Whether attending board meetings or going to the office, today’s formalwear keeps modern comfort in mind.
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Accessorise Yourself
Explore and push the boundaries of accessories with Merino wool. A multifaceted component for every type of accessory, wool reworks traditional accessories with embellishment and refinement.
Open ThemeAutumn Winter 2024/25
In-Spaces
From upholstery to partition walls and felt panels through to the clothes we wear in our home spaces, Merino wool cocoons us and inspires a sensitive bond between humans, home and nature.
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Youthformal
With courage and irreverence, evolve traditional formalwear for a new generation. Breaking the boundaries of conventional style, formal attire merges with more relaxed, casual and modern elegance.
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Sport Communities
With emerging technologies and new ways to create, Merino wool elevates how we exercise. Explore the future of Merino wool performance-wear and push the limits of sport in all its interpretations.
Open ThemeSpring Summer 2024
California Dream
Inspired by radiant Californian sunsets, colours and patterns intertwine in romantic streetwear reflecting freedom, youth and playfulness.
Spring Summer 2024
Fluidity
Evolving the reference points and gender connotations of suiting, fluid fabrics are revised in 100% Merino wool or wool blends for a contemporary reinterpretation of a timeless classic.
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Weightless
The versatility of jersey and knitwear is explored in all its forms and techniques, from accessories to wear on cool summer evenings to the most elaborate techniques for a total eye catching look for all seasons.
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Nostalgia
Explore the charming world of wool revisited for vintage sport. With compelling colours and sentimental combinations, delve into nostalgic informal elegance suspended between past, present and future.
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Endurance
Merino wool pushes the boundaries of sport. An ideal companion for activities requiring strength and endurance, wool is the perfect performance partner for the most challenging sporting adventures.
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Biophilic
In a harmonious blend of humanity and nature, create a life that is in unity with our planet. Wool helps us to live with less impact on our environment, reconnecting with a vision for a better world.
Open ThemeAutumn Winter 2023/24
Edward Crutchley
Exploring the wonder and joy of wool, Edward Crutchley’s curation of fabrics for The Wool Lab tell rich and exciting stories.
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Accessories
The wool accessory in all its forms provides boundless aesthetic potential and indispensable utility when paired with the latest technologies, becoming a functional and integral wardrobe staple.
Open ThemeAutumn Winter 2023/24
Metaverse
Inspired by the science fiction novel Snow Crash by author Neal Stephenson in which he coined the term metaverse, The Wool Lab explores a merging of the virtual, augmented and physical reality.
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Goblincore
Goblincore, an aesthetic movement centred on the harmony of nature and its healing benefits, inspires wool in connection with the natural world.
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Interiors
With its luxurious finish, easy-to-care-for nature and health properties, wool is the natural choice for any interior.
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Extreme Weather
High-performance and reliable, wool takes the challenges of extreme, unusual, or out-of-season weather events in its stride.
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